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Prime was originally devised to offer free one-day delivery on millions of eligible items across all categories on Amazon's online store. Order an item tagged as Prime and you will get it the next day - even on Sundays. In some cases this includes same-day delivery, with postcodes and zipcodes in and around many major cities across the UK and US covered by Amazon's same-day delivery scheme.
This includes thousands of "best of Amazon" items and even groceries. Prime Video is the company's alternative to Netflix. It offers thousands of TV shows, documentaries and movies to stream to multiple devices, without having to pay anything extra. This includes blockbuster movies, such as John Wick and its sequel.
It also includes TV series, including exclusives made by Amazon itself - as part of the Amazon Originals line-up - or licensed by the company. The latter is an Amazon Original and therefore only available on Prime Video. As detailed above, you can also subscribe to Amazon Prime Video on Amazon. You can read over a thousand books, magazines, comics and more with Prime Reading.
It works with any of the Kindle apps for multiple devices, or on Kindle eBook readers. Audible original audio series can also be listened to with an American Prime membership. That service is yet to come to the UK. After Amazon bought videogame video streaming service Twitch it added some benefits for Prime subscribers. Discounts on games, additional in-game content and ad-free viewing of Twitch streams are on offer. You can also subscribe to your favourite Twitch channel at no extra cost. As part of your membership, you get unlimited photo storage on Amazon Drive - the retailer's cloud service.
That means you can upload and keep a copy of every photo on your desktop PC, Mac or mobile device.
There are apps for both iOS and Android. You can even set them up to automatically upload your pictures as you take them, ensuring you never lose an image, even if you phone is lost or stolen. All year round, Amazon runs a sales and deals section of its website called Lightning Deals, which offers big bargains on products for a limited time. There is a finite amount of stock on offer for each item and when they have all been bought, the deal is over.
Prime membership means you get a minute heads-up on all deals before non-members can also purchase them, so you get the chance to snaffle them first. This is especially attractive during big sales periods, such as during the build-up to Prime Day and Black Friday this and every other year. You can also manage digital content and parental controls for kids services, such as Kindle for Kids or Fire for Kids. While it's not an included benefit, Fire for Kids Unlimited is a no-advert subscription service that works across Amazon Fire Tablets and is much cheaper for Prime members.
That gives access for up to four children. Now get the latest on Amazon Prime Day.